Global strategic positioning: Río Cuarto as the world's agtech capital

The AgTech Cluster, represented by Bioetanol Río Cuarto SA, carried out this ambitious project to position Río Cuarto as the "World Agtech Capital," rolling out a two-phase strategy with Big Four consultancy Deloitte and culminating in a world-class international event. The underlying case is strong: Río Cuarto and its surrounding area are home to seven universities, a highly tech-driven agricultural value chain, a track record in no-till farming and biotechnology, and active interest from multinationals such as Corteva and Bayer. What it lacked was a comprehensive strategy to bring these assets together under a recognizable global brand.

Phase 1, strategic positioning plan (January–April 2025): three stages of work with Deloitte. Diagnosis: understanding the local agtech ecosystem, mapping current companies, identifying gaps between industry needs and existing technologies, and analyzing global success stories from similar hubs. Initiatives: interviews with local leaders to pin down what sets the "Río Cuarto AgTech" brand apart, define the "Home Base" concept and select priority markets. Strategies: defining growth drivers, a positioning plan, a cost-benefit analysis and a five-year roadmap involving farmers, agribusiness, the tech sector, the public sector, universities and investors.

Phase 2, International Agtech Week (May–August 2025): a two- to three-day AgTech Week with two main event days and side events including visits to companies and farms. Confirmed speakers from St. Louis (USA), Israel, São Paulo (Brazil), the Basque Country and Spain (at least 6 international and 12 national), bringing together farmers, startups, investors, academics, companies and industry experts.

The long-term goal: for Río Cuarto to become the birthplace of the next Mercado Libre or Globant for Argentine agriculture.